28 September 2006 @ 08:28 pm
What I learned from this ad  
Young Love 114 - Pursettes
(from Young Love #114, February-March, 1975)

1. That there was a time where a tampon manufacturer considered it worth advertising in a comic book.
2. That DC published a comic book where the target demographic would be people who would buy tampons.
3. That an ad from a mid-seventies comic could be more upfront about menstruation than those published in today's magazines for adult women.
4. That a mid-seventies ad for tampons could be better written and illustrated than 90% of Marvel and DC's current output.
5. That based on circulation figures, this ad was probably read by more people than most comics on any given top 10 of today's comics titles.
6. That I will never look at a tube of lipstick in the same way again.

And finally:
7. That I kind of miss the seventies, even though I was seven years old when they ended.
 
 
( 11 comments — Leave a comment )
saint_chree on September 29th, 2006 01:36 am (UTC)
were it created today, it would be in the first person, and Jeph Loeb would write the narrative boxes filled with phrases like "God, and I spent a fortune on that backpack, and now my period started?" (splash page of her throwing a teddy bear at a vanity mirror, solitary narrative box in the lower right) "this sucks"

Then for some reason, DC feels the need to make the tampon girl a major player in the universe
bitterandrew: force-gbitterandrew on September 29th, 2006 01:50 am (UTC)
Alexander Luthor: "A world where bike trips would not be interrupted by your monthly cycle...think about it. It could be yours, if not for these pitiful excuses passing as heroes."
ldragoonldragoon on September 29th, 2006 04:48 pm (UTC)
4. That a mid-seventies ad for tampons could be better written and illustrated than 90% of Marvel and DC's current output.

This is the part that really shocked me. Because it's true! :P
little_puppettlittle_puppett on September 29th, 2006 06:06 pm (UTC)
I don't know it doesn't feel real to me
I think she should be in heels, bra, and panties and thinking about her man. That's how all women are, right?

*sigh*

I miss the seventies too...
lilacsigil: elektra assassinlilacsigil on October 2nd, 2006 03:05 am (UTC)
I'm just impressed that she's so confident in her tampons that she's wearing white pants in the last panel. That's a nice touch of product endorsement!
bitterandrew: codybitterandrew on October 2nd, 2006 11:37 am (UTC)
That's a long standing convention of tampon/pad advertisments. What better way to represent the reliability of the product while playing off of cultural anxieties about menstruating women being "unclean"? (Who knew Carrie's mom moonlighted as an marketing executive?)

Not that I buy into those misogynistic, reactionary ideas. I have a positive attitude about menstruation.
Starline Xiomara Hodgestarline on October 3rd, 2006 03:45 am (UTC)
You know, I thought the same thing too! I was like, "Woah. She's wearing white pants with a product she's never tried before!"
(Anonymous) on October 2nd, 2006 10:19 am (UTC)
I think that is veteran Mad magazine artist Mort Drucker on art?

- Sleestak
bitterandrew: autobitterandrew on October 2nd, 2006 11:30 am (UTC)
I didn't make the connection, but yeah, I think it is. The boy's Gerald-Ford-crossed-with-a-mountain-gorilla face in the bike riding panel is a dead giveaway.
(Anonymous) on October 2nd, 2006 10:34 am (UTC)
And..is she eating a Hostess fruit pie?

- Sleestak
bitterandrew: Roobitterandrew on October 2nd, 2006 11:31 am (UTC)
"You get a big delight with every bite of a Pursettes tampon!"

(I'm truly sorry. I couldn't resist.)
( 11 comments — Leave a comment )